The Lowry, Salford
Customer-focussed thinking right across the organisation
The Lowry wanted to put customers centre stage and think about how to implement customer relationship management across all aspects of their operation. We helped them by talking to their customers, their staff and then writing a CRM strategy and Visitor Experience Map that was aspirational but also operational and realistic.
It’s been a career highlight to work with the whole organisation over the course of nearly 2 years (some even during lockdown) to really bring about change that sticks.
“Sarah gave us momentum and clarity on a project that had multiple stakeholders and lots of moving parts. A pleasure to work with and a brilliant project output.”
Head of Audiences, The Lowry