How we can help
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Research
Market analysis : Focus groups : Consultation :
We can help you fulfil your research needs from up to date market analysis, to spotting consumer trends to conducting consultation with your communities. Our approach is to piece together all of the most relevant pieces insight to ensure you get a clear ‘audience story’ that is thorough, easy to navigate and can immediately be useful for decision making.
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Strategy
Audience Development : Business Planning
Specialist in writing audience strategy, we will help you with those critical market focussed elements of business plans , funding applications or policy creation. We make sure any audience strategy is aspirational, SMART, and actionable – fitting perfectly with your size, sector and location.
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Activation
Marketing : CRM : Positioning: Engagement
With a background in marketing communications and activity planning for national venues and organisations we can help you bring your strategy to life with clear recommendations on key areas such as brand positioning, marketing, access and engagement considerations, digital, visitor experience and CRM/sales/ticketing.
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Organisations
Workshops: Change: Training
We recognise some of the biggest challenges you might face when changing approach to audiences is how to recalibrate your processes and reinvigorate your teams. We have helped clients - through workshops, training, mentorships, away days and structured change programmes - to embed customer centric thinking in their organisation.
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Collaboration
Since 2020, Sarah has been working alongside Counterculture as an Associate and expert on audience development and strategy projects.